Projects
Interactive installations, real-time experiences, brand activations, and AI-driven creative technology — delivered across the Middle East and beyond.
House of Hype - DXB
Bridged the gap between cutting-edge technology and immersive storytelling within a 100,000 sq ft interactive playground. Featured interactive installations, AI-driven content, and full guest engagement systems.
Aya Outland - DXB
Real-time simulation built in TouchDesigner with live LIDAR input. Spatial data is captured and visualized dynamically across a 30-meter display, creating an immersive walkthrough experience.
Aramco IT Lab
Comprehensive IT lab project for Aramco in Saudi Arabia leveraging Unity3D. Included real-time data visualization, face recognition, a mobile application, and a full website deployment.
STC - Saudi Arabia
Interactive experience featuring multiple Kinect sensors across 14 exhibits. Visitors could create personalized avatars using facial capture and deep customization tools spanning gaming, video, AI, VR, and AR technologies.
The Royal Atlantis Hotel: Level 22
Designed and programmed custom lighting structures for the Level 22 lounge at The Royal Atlantis Hotel, Dubai — creating a dynamic, audio-reactive atmosphere for guests.
Ariel: NanoPods
Four unique gamification concepts designed to communicate the benefits of the new Ariel NanoPod product. Blended product storytelling with interactive digital experiences.
Adidas: Ozworld
Multi-store interactive experiences designed for the Adidas Ozworld shoe launch. Delivered across multiple retail locations with consistent, immersive brand moments.
Mall of the Emirates: Christmas Tree
Built a digital Christmas tree and wildfire light show for Majid Al Futtaim at Mall of the Emirates, combining generative visuals with festive storytelling.
KFC: Pay or Play
A summer campaign designed to drive KFC sales by appealing directly to a gaming-focused audience. Integrated gaming mechanics with real-world rewards.
ADIHEX: ADNEC
Multiple interactive technology installations addressing sustainability themes at ADIHEX, the Abu Dhabi International Hunting and Equestrian Exhibition at ADNEC.
Adidas: Euro 2021
Immersive and interactive retail activations for the Adidas Dubai flagship store during Euro 2021. Blended football culture with next-level in-store technology.
TDRA 2022: Interactive Padel
An interactive padel game using LIDAR sensors to challenge players against a digital opponent — testing real-world skill through physical movement and sensor data.
Adidas: Level Kids
In-store shoe customization experience with real-time animation content. Kids could personalize their Adidas footwear and see their choices come alive on screen instantly.
RTA Public Transport Day: AR Game
An AR game inspired by Pokemon Go, rewarding players for engaging with public transport infrastructure. Built to drive awareness and celebrate RTA Public Transport Day.
Jimmy Choo: Launch
A captivating interactive window display created for the Jimmy Choo product launch, merging luxury fashion aesthetics with responsive digital technology.
MDL Beast: Energy Mirror
An interactive experience designed to be vibrant and electrifying at MDL Beast — one of the Middle East's biggest music festivals. A digital mirror that responds to movement and energy.
F1: Jeddah
Interactive installations and games using Kinect sensors built for the Formula 1 Jeddah Grand Prix — blending motorsport excitement with immersive interactive technology.
Emirati Women's Day 2022
Real-time video generation and interaction using Kinect technology, created to celebrate and honour Emirati Women's Day 2022 with a participatory digital experience.
Subway: Submelts
Generative art created using Midjourney AI to promote the Subway Submelts campaign — where AI-generated visuals brought the warmth and flavour of the product to life.